When she first joined PT Prodia over 20 years ago, now President Director Dr Dewi Muliaty reflects on how the company has grown from a small collection of 9 branches to one of the largest commercial laboratory groups in Indonesia. In this interview with Mr Lee Poh Seng, Director, Diagnostics Division, PT Roche Indonesia, they discuss the emphasis the company places on the quality of services delivered, tailoring business strategies to meet the diagnostics needs of a large and diverse population, as well as how digitalisation can bridge the gap between labs and customers.