As Director of The Maternal and Infant Health Department in the Ministry of Public Health of Thailand, Dr Olarik Musigavong speaks about innovative practices that are changing fertility care, as well as the role of emerging technologies like artificial intelligence, the internet of things, and augmented reality. In this talk at RED 2023, Dr Musigavong discusses how we can leverage these practices and technologies to boost the efficacy of traditional assisted reproductive technology in Thailand and beyond.