Building bridges: connecting with customers in the new era of laboratory diagnostics

The global landscape of laboratory diagnostics is undergoing a rapid transformation, driven by the emergence of new devices, business models, and a growing focus on patient-centricity. This presentation by Ms Daria Goryakina, Co-Founder & Managing Partner of HELIX Group, explores the evolving landscape of laboratory diagnostics and its business models, highlighting key trends and innovations. Discover how they are adapting their approach and implementing innovative healthcare customer engagement solutions to meet these changing demands for a more personalised patient-centered care and efficient healthcare experience.